See what AI says about
your brand.
Fix what it doesn't.

AI citation monitoring tracks whether artificial intelligence answer engines like ChatGPT, Perplexity, Google Gemini and Google AI Overviews mention, cite or recommend your brand when users ask questions related to your business. Natter automates this by querying these AI platforms weekly with your target keywords and reporting back on where you appear and where you don't.

Answer Engine Optimisation (AEO) is the practice of improving your brand's visibility across AI-powered answer engines. While traditional SEO focuses on ranking in Google's organic search results, AEO focuses on getting your brand cited by AI systems like ChatGPT, Perplexity, Gemini and Google AI Overviews. AEO involves structured data, entity authority, content comprehensiveness, and schema markup to make your website easier for AI systems to understand and reference.

SEO (Search Engine Optimisation) focuses on ranking your website higher in traditional search results on Google, Bing and other search engines. AEO (Answer Engine Optimisation) focuses on getting your brand cited and recommended by AI answer engines like ChatGPT, Perplexity and Google AI Overviews. They are complementary disciplines. Strong SEO foundations (quality content, technical health, authority) support AEO, but AEO also requires structured data, schema markup and entity signals that traditional SEO doesn't always address.

Natter monitors four major AI answer engines: OpenAI's ChatGPT (including ChatGPT Search), Perplexity AI, Google Gemini, and Google AI Overviews (the AI-generated summaries that appear at the top of Google search results). We continuously evaluate new AI platforms and will add additional engines as they become significant sources of recommendation traffic.

Enter your brand name, website URL, and three to five keywords your customers search for. Natter queries each AI engine with those keywords, checks whether your brand is mentioned or cited in the responses, and compiles the results into a citation scorecard. The report shows which engines mention you, which don't, and who is being recommended instead. It's delivered to your email within 24 hours, completely free.

Semrush and Ahrefs are excellent tools for tracking your rankings in traditional search results. Natter tracks a different dimension entirely: whether AI answer engines cite and recommend your brand. Think of it this way: Semrush tells you how you rank on Google. Natter tells you how you rank on ChatGPT, Perplexity and Gemini. They are complementary tools. Natter doesn't replace your SEO platform; it fills a gap they don't currently cover.

Yes. The Agency plan supports up to five brands with 50 tracked queries each, and the Agency Pro plan supports unlimited brands. Both include white-label PDF reports that you can deliver to clients under your own branding. Many agencies use Natter to add an AI visibility monitoring line item to their existing SEO service packages.

Natter's gap analysis identifies three categories of issues: schema and structured data gaps (missing or incomplete markup that AI engines use to identify your business), content gaps (topics that AI engines are answering but your website doesn't adequately cover), and entity signal gaps (missing connections like sameAs links, author profiles, or organisational references that help AI systems verify your authority). Each issue includes a severity rating, an explanation of why it matters, and a specific action to fix it.